The luxury of Haute Couture

Is fashion old-fashioned?


In a time where technologies surround and overwhelm us, in which people have no time to stand and watch or enjoy, a time when everything moves so fast that becomes obsolete just outside the market, does fashion accommodate as visionary object and study of trends?. Is it possible to find a niche in a competitive and stocked market?, or is fashion doomed  to stock up of frustrated characters by not being able to meet the urgent demand for its consumers?. It is mandatory to look back to think about fashion today.

 The luxury market it's becoming less, virtually everyone has access to observe or appreciate for a moment what luxury life means, we see in magazines, media and especially on the Internet (dangerous way to reach anything, any place with just one click). Luxury is devalued, big fashion houses dedicated to make exclusive dreams to counted characters don't do so lately. Today we see any celebrity wearing what has been presented on the runway a few weeks earlier, there are not luxury consumers because they realize that they aren't so unique, they don't possess the unique work of art for which they pay to "hang on their walls". The luxury has to be secret, intuitive, desired but never standardized. Some brands with economic and advertising needs collaborate with normal and commercial fashion companies, and then is when they lose a part of its essence. In a world where we have it all, shouldn't we return to the essence of small detail?. Honestly, we have to stop and appreciate things.

Fashion is a daily devotion, full of life and culture which makes it possible for people to match their personality with a style,  a look that makes them feel safe, powerful, handsome. Fashion is one tool in our society through which we express ourselves, and luxury in fashion is the master key,  few can have it but all want it. Therefore comes the need to revive Luxury and big brands; today all belong to business holdings that orchestrate their marks to act together, hence the need to customize, we can only hope that the industry stops and resurgence as only knows how: with dignity, identity, quality and dreams of haute couture. You can't forget masters as Christian Lacroix, Cristobal Balenciaga, Madeleine Vionnet and Christian Dior. Let us follow the example of Hermés; the luxury costs a lot because it's unique, elaborate and expensive, very expensive. A new Era has to begin, it's therefore necessary to return to the past.