Fearless photographer

John Rankin is an scottish photographer who co-founded Dazed & Confused with Jefferson Hack in 1991.

Rankin has gained his reputation as one of the best photographers of the moment thanks to his craftiness while shooting and the intimacy of which are endowed his images. Among his most iconic images, there is a prostrate naked Kylie Minogue or a rather unusual Queen Elisabeth II smiling, a photography to be reflected in his career forever.

John Rankin is one of those photographers who is not afraid of anything, from domestic violence to portray the naked body in all its glory. One example is the Dove campaign which shows women with curves and without complex, outside the stereotypes set nowadays, or his campaigns for charitable organizations. His ambition knows no bounds, Rankin is a photographer, editor and film director and each project he perform has his own seal. His works are intimate, refined, witty and paradoxical. He's one of the few that works a free way, not repeated himself neither followed the line. I specially like his images of flowers in full blaze of color, such a great intensity and beauty.

His photography is for people who are going to look, observe and understand the work.

Rudi Gernreich

 Rudi Gernreich was one first class Fashion Designer of America in the 60s. Born in Vienna in 1922 and emigrated to America to escape the Nazis in 1938. The son of a manufacturer of tights and born in a Viennese intellectual family in the decade of the 20, Gernreich was predisposed to become one of the most revolutionary designers of the 20th century.

 His greatest success and launching was in the swimwear line, influenced by the Bauhaus functionalism conceived a design based on wearing underwear coordinated to celebrate the unfettered movement of the body, hence arises the "monokini", Rudi uncovered the women, freed from all bondage and thus was disowned by friends and strangers. In the edition that went on sale sold 3,000 units in just one summer, and thus received a proposal concerned a magazine to design a cover story so he made the monokini that came back dressed by a prostitute, there to stardom.
 Gernreich changed the way women dress, at the beach the swimsuit model unstructured by Gernreich remains the preferred model for women.

 Gernreich invented the bra "unsupported" in 1964, it was a soft nylon bra with no padding or boning in the breasts naturally assumed their instead of being molded into an aesthetic ideal.
 All this happened in the late '50s and early '60s, it was a time when the designer shocked the fashion world for their unusual color combinations such as pink and orange mixed with red purple and blue green, all interspersed with dots and dashes. His work always controversial but original, altered the course of fashion for generations to come.
 Gernreich was the first to use vinyl for garments, and not interested in any haute couture or the red carpet, what he wanted was to dress the common people and used the street as a showcase itself.

 Another term he invented was "unisex" for clothing, which earned him many detractors called him a lewd, but his admirers always saw it as what it was, a great visionary of fashion, a designer risky, whose clothing have always been endowed with agility, grace, full of sense of humor. He conceived of clothing that could be exchanged between men and women, such as the caftan that reaches the ground or flared trousers made of point. If a mistake was made not to cooperate with U.S. stores and no link to the French fashion, which in a decade on 50-bit enabled you to do.

 Gernreich was more interested in how they looked up their designs in detail or decoration. And continued to show his sympathy for the liberation of women with their collection of 1971 in which women wear safari dresses military-style. Other innovative designs were the first shirtwaist dress, blouses, coordinated sets of clothing, bags, hats and socks.

 He was a great experimenter of fabric, such as the constant research of potential that could have the vinyl or plastic. His clothing has been part of an overall design philosophy, ranging from furniture design, kitchen accessories, blankets, bedspreads and even in 1982, gourmet soups.
 Like any artist, Rudi Gernreich had a muse, and it was Peggy Moffitt (recognized model of the 60's) that along with her husband, the photographer William Claxton eventually forming a single triad in the mid 60s. They based their main idea by incorporating the-art fashion but always with futuristic search results. Unlike Pierre Cardin and Andre Courreges, who designed from a perspective focused on the exclusivity of haute couture, Rudi Gernreich always had very clear vocation to design a practical motive for the women of the time, even though their cutting-edge online had an impact as a visual motif that as practical realization.

 Certainly Rudi Gernreich was never considered one of the "great" because of his own commitment to their ideals and the fact of living life as he wanted and felt. He was always honest in his work, did not participate in projects that did not fit his character and perhaps for that very reason was more anonymous, because he decided to go his way without looking, or care what the rest of their colleagues did. He would not succumb to the charms of Haute Couture and therefore there are ladies who still today would be eternally grateful to him for freeing them from the sobriety and simplicity of the clothes they wore and even more to clear the minds of viewers by providing images and dresses for memory.

The End of a Decade

It's been a month since my last post, and because we are now in a New Decade and it seems time is running so quickly, i think sometimes we need to stop and look back to what matters and what a lifetime has show us. For that and many other reasons, i would love to share with you my deep admiration for one of the greatest fashion photographers of all time: Richard Avedon.

It takes a lifetime to admire and describe the work of the great Richard Avedon. The photographs in this New Yorker born in 1923 and son of Jewish parents are an icon of our times. You could say that one of its major contributions to fashion photography was the incorporation of motion pictures, and the momentum with which he endowed his photographs, an almost cinematic frame. He was a pioneer in this sense because the photographers before him had never so clearly. But Richard Avedon did not remain stagnant in the world of fashion, if the other obvious reason is a mainstay of photography is due to his portraits, always made a close shot black and white, they all have a really transparency that invites you to know the hidden inner world and character, as a psychological portrait.
Richard Avedon has a large collection of portraits ranging from actors, dancers, musicians, writers and politicians to anonymous people. In fact one of their portfolios and become more known book is "In the American West" is a series of portraits on the deeper America. Richard decided to portray the characters who remain most hidden in anonymity and who live discreetly putting their jobs and living with their families. This trip raises some of his most famous photographs as we see with Ronald Fischer, this is a very powerful and spontaneous photography as Avedon decided to put an ad in the newspaper looking for a beekeeper being the first to be introduced.It is a collection of images worthy of observation and analysis. 

The journey through the American West was made in the very height of his career, the late 70s and early 80s. It began in the fashion world doing work for the magazine Harper's Bazaar and later became Chief of the same picture, succeeding the magazine collects some of his best work. While not entirely devoted to the Magazine, in 1965 he left  to begin in Vogue magazine. Perhaps his foray into the world of fashion meant a revelation because of how their images projected, it made the image of the models were more lively and light. Not only had a passion for pretty pictures but looked surprised, like when he begins to portray characters that did not impact and gives them dignity, a reflection of this are the photographs to China Machado, namely a three-quarter shoot of China with her body almost sideways and cigarette in hand as she lift her index finger slightly with a fantastic costume by Ben Zuckerman. Following this picture, China became a full time model but quickly turn away the work to become fashion editor of Harper's Bazaar. 

Avedon editorials are like stories, with an introduction, development and conclusion enter the narrative in them, everything is orchestrated.
Another innovation in photography are his margins in the images as a black edge which provide them with great naturalness and improvisation but nevertheless it was much studied. Before him, no other photographer had done it and shot images that used to cut large format not so by him.  Another example is his photographs of Andy Warhol's Factory with all its characters posing standing, the left half is naked while leaving the right half wearing dark clothing, another image for posterity. 

Avedon became the first photographer working for The New Yorker magazine, and in which until 1992 had only done illustrations.

 Some of the models and actresses that posed for Avedon like Verushka, Penelope Tree, Natassja Kinski or Lauren Hutton owe much appreciation and recognition to this master. But the truth is that real Avedon's muse was Audrey Hepburn, whose first contact was with the movie Funny Face, where a fashion photographer is portrayed in reference to Avedon and in which he gave some of his photographs as is the case of an Audrey Hepburn depicted only in profile. Avedon went on to say about Audrey "I am, and forever will be, devastated by the gift of Audrey Hepburn before my camera. I cannot lift her to greater heights. She is already there. I can only record. I cannot interpret her. There is no going further than who she is. She has achieved in herself her ultimate portrait." 

Richard Avedon died on October 1, 2004 because of a brain haemorrhage while on an assignment for The New Yorker leaving a legacy of 50-year career and many of the photographs most closely watched, admired and reproduced. The great fashion photographer died, but his images never die, persist over time and live in our memories, books, magazines, poses, models and of course in our retinas;  was, is and will one of those photographers that move, that reflects the emotions beyond mere posturing, there is a big universe known through its images.